As a creative with both agency and in-house experience, and now as founder of T&B Design, I know what it takes to build a brand and market a business.
I started out designing books and magazines, then went on to lead a creative studio in a food retail business. But my time in the public sector working at a local council was when I first learned about accessibility, and the impact inaccessible design has on inclusion.
That year completely changed how I work. Now, everything I design is accessible by default. And honestly? It just makes good business sense. Inclusive marketing reaches more people, so it’s better value for money. And with marketing under more pressure to deliver than ever before, accessibility is your competitive advantage.
Expectations are high, there’s too much to do and not enough time to do it all. The pressure is on to deliver quick returns, but data proves that longer, more creative campaigns lead to sustained growth. And brands with consistent creative (style, tone, assets, and messaging) see 2.9× greater profit.
So, what does all that mean?
Well, even the most brilliant ideas and compelling stories will only resonate with the people who can actually engage with them.
You don’t need a designer who makes things look pretty for the sake of it. You need a designer who helps you solve your business problems and build your brand.
That’s what I do. Because inclusive content maximises your reach and your ROI. And if you want more sales, you’re gonna need a bigger audience.
