Making East Anglia’s largest independent retailer fit for the future
Brand building
Everyone bangs on about brand, so what is it exactly? Well, actually it’s whatever people say about you and your business: a mixture of perception, experience, and trust built over time. You can only really control how your brand looks, feels and sounds internally, and in your marketing output.
Perception is formed during our first impression of a business product or service, and it’s really hard for a business to recover from bad customer experiences. A weak or inconsistent brand can lead to confusion, a diluted reputation, and missed opportunities.
But solid positioning and messaging will unite stakeholders, a cohesive visual identity will build recognition and recall, and distinctive brand assets and guidelines will help to keep your internal and external comms and marketing consistent.
Food retail
Essex County Council
Creating a flexible internal signage system for one of the UK’s largest councils
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The artwork installed was such a success that this week we got approval to complete designs for the remaining meeting rooms. You really have gone above and beyond and enabled us to do something a bit different.
Jade Downing, Project Manager, Estates Transformation Programme
Brand is a driver of business growth, and here’s why.
People don’t just buy what they like, they also buy what fits their mental models – what something is supposed to look, sound and behave like. Too familiar = forgettable. Too different = confusing or risky.
Getting that recognition and recall, building perceived expertise and increased trust, and creating alignment across customer touchpoints all help to reduce friction for buyers, and make the decision process simpler.
Soul Alchemy Retreats
Refining and developing the visual identity of a wellbeing business
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You took all of my all-over-the-place ideas and wishes for my brand and made them into a visual that felt just right. I have so much more clarity on brand service recognition, and a more serious feeling that I actually truly am running a business and not just a hobby.
Paulina Burzynska, founder, with Paulina and Soul Alchemy Retreats
Felicity Nannies
Designing the visual identity for an elite nanny and household staff agency with HNW clients
The Juicy Marketer
Designing the logo for a new marketing start-up
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If you want your brand to project the high levels of quality you are delivering, you need to elevate your branding to match that. That's what Deb delivers. It's not just branding, it's deep level integration and alignment with your values and standards
Jessica, founder, The Juicy Marketer
Having clarity in your brand will bring you the confidence to be more creative and more gutsy with your marketing. Doesn’t that sound like way more fun?
Your brand is the sum of all the parts of your business, and your brand strategy should be unique to you. It’s how people perceive you, why they trust you and choose you over the alternatives. You want to make an impression that lasts.
When your brand strategy is solid, when everything is grounded in purpose and values, and when your positioning, messaging and visual identity are all crystal clear, everything you put out will be consistently and umistakeably you.