Resigning Rolls-Royce Motor Cars’ lifestyle magazine for relaunch
Editorial design
In a world of endless scrolling, print does something digital rarely can, it slows people down. It doesn’t fight for your attention, it creates a different cognitive state. That state of reduced cognitive competition is a powerful tool for long-term brand recall.
Most digital content is skimmed, scrolled past, and instantly forgotten. But print creates different behaviour; people pay attention and read with improved comprehension and greater recall. That shift matters, because it means deeper engagement.
We also assign more value to things we can touch. Physical materials trigger ownership bias and perceived credibility: if it exists in print, it says “this matters, we invested in this”. Which is why print is perfect for thought leadership and brand storytelling.
RR magazine
Print sits on desks, coffee tables, and book shelves, getting picked up, re-read, and shared. And all that repeated exposure builds brand familiarity and recall without any additional spend.
Having something tangible is a powerful marketing tool that sets you apart, reinforces your brand, and offers the opportunity to build a lasting connection with your audience.
Good editorial design should turn information into experience, and it works best when it’s designed with human behaviour in mind. If your content isn’t designed for cognitive flow, readers will simply turn the page.
Observe magazine
The international thought leadership print and digital magazine aimed at global business leaders and C-suite professionals
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Although printed company magazines are by many perceived as “old school stuff”, Hill+Knowlton’s Country Manager was very positive about the hard copy of OBSERVE magazine. She liked a lot the modern style, the provocative approach and the boldness in general. Hill+Knowlton is one of the real market leaders when it comes to communication agencies in Finland and her view counts. She does not give compliments unless she really means it. This feedback counts.
Patrik Kvikant, Managing Partner, Odgers Berndtson Finland
Print lands your message with style. Used strategically, it delivers deeper engagement, stronger trust, and better recall. So why not do something different, and take it offline?
Thoughtfully designed content aligns with how we process information. Clear hierarchy reduces cognitive load and allows for easier understanding of complex ideas, while the layout, framing and visual cues guide the reader’s attention and direct their focus.
That’s why working with a creative who has a solid understanding of the fundamental principles of graphic design and visual communication, with a sprinkling of eyetracking knowledge (where we look first), is invaluable.