Not just local, but national and international too, from crisps and pizza to mustard and even wine. Working at a content marketing agency gave me the chance to work with a few. Often at the same time.
Norwich, a fine city for brands
Memorable brand building
In a digital world, print stands out
A well-crafted piece of print is much more than an arresting cover or the carefully considered layout of a page. It is greater than the sum of its parts: typography, colour, visual style and language, photography, and illustration.
To help build brand awareness and recall, each customer touchpoint should be consistent, and a reflection of your brand’s market position.
Working as an art editor on titles for local organisations and small businesses in Norwich, and global luxury brands, calls for versatility and hard work.
Sourcing and briefing local and international photographers, art directing shoots, commissioning illustration, managing budgets, contributing to new business pitch work, attending client meetings and doing press passes at the printer.
But the results are worth it. Rolls-Royce Motor Cars’ RR magazine print run grew, with a new European edition launched as the brand’s global publication. And the circulation of OBSERVE magazine, for global recruitment firm Odgers Berndtson, quadrupled.
Brand building
Print can be a powerful tool in your brand strategy toolkit. It might have fallen out of favour in recent years, but it’s now making a comeback.
- longer life-span
- delivered directly to your customers, across Norwich and beyond
Build your brand with confidence and consistency.
Inclusive content
Think digital for your customers who can’t access a hard copy. Make sure more of your customers can read your content, with accessible PDFs.
- content accessibility review
- guidance and implementation
Design for inclusion, and reach a bigger audience.
Marketing campaigns
Print is more than magazines and brochures. Direct marketing, doordrops, and even the humble poster in a key location can each play a part in a local campaign in Norwich, across Norfolk or the whole of East Anglia.
- think different with custom mailers
- track engagement and get data
Sometimes you just need some fresh thinking.
What my clients say
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WOWSERS!!!!! It’s stunning… I love it, it looks incredible… You have as always done an amazing job… the new publication [RR] is beautiful!
Janey Butler, Design Director advertising client -
Deb is a very focused, passionate, and imaginative designer… Such a safe pair of hands: typographic excellence and attention to detail.
Nicky Wright, Studio Manager Dialogue Content Marketing, Norwich