Reduce food waste and change the food retail industry?
Get global media coverage and win multiple awards
Or, how about all of the above…
Marketing campaigns
Marketing is pretty simple. There are two kinds, and both are critical to growing your business: short-term marketing drives sales, and longterm marketing builds brand awareness. You need the speed and confidence of the hare, and the slow and steady pace of the tortoise.
We love novelty, but it’s consistency that compounds over time. If you’re not telling people who you are, what you do, and how you help them, in a way that’s consistent, you’re making it more difficult for them to remember you – and become your customers.
And trying to get noticed repeatedly is way more expensive than getting remembered. Being relentlessly consistent with one big idea, then executing and delivering it creatively, will make you memorable. Simples.
The Co-op Guide to Dating
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Your experience and expertise are second to none, you’ve got that eye and ability to take the brief, consider everything in a calm methodical manner, and look at what will appeal to the target audience.
Charlotte Farrant, Marketing, East of England Co-op
It's your funeral
Promoting a new offer to two very different audiences
Marketing is a strategic business tool that needs to be aligned with your brand, because without clear strategy and creative direction it’ll burn through your budget.
A well-planned campaign should turn your big ideas into business results, and get you visibility, attention, impact, and leads.
Our brains have had to learn how to filter, ignore and forget in the digital space, and they’ve become pretty good at it. We just don’t have the capacity to notice everything, which is where a little behavioural science comes in.
- A strong narrative and repetition work together to anchor you in someone’s memory
- Consistent messaging builds trust
- Clear audience understanding leads to higher recall
- Choice architecture and a clear call to action make the next step obvious
Because there’s no Plan B
Getting the UK closer to net zero
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Thank you for coming to our conference. Now you know how much we like what you do.
Aruna Jagroep, Commercial Director, Heatweb Solutions Ltd
The ultimate goal is to live rent-free in your customer’s mind, so they think of you when they’re ready to buy.
If the thought of doing the same thing over and over again sounds boring, don’t forget you’re the only person who sees 100% of your marketing.
Your audience will see a fraction of that, so constantly changing everything when you don’t get immediate results will just confuse them.